I’ve been thinking about hiring a VA for Inspired Home Office lately and invited Marissa Bracke, VA extraordinaire, to guest post about tips to finding Your Right One. Think you might need help in your small business? Read on!
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If you Google “How to choose a Virtual Assistant,” you’ll find oodles of posts giving you lists of “Things To Look For,” like professionalism, customer savvy, and tech skills. So when Jen asked me to write about finding a good VA, I decided not to do another spin on the usual list of What To Look For post. Instead, I put together the 5 tips I most often wish I could give to people considering or beginning the process of finding and hiring a VA.
And here they are: The Five Guiding Principles of Finding Your VA.
1. Know what you want.
This doesn’t have to be as daunting as it sounds! Rather than trying to sit down and make a list of tasks for a VA out of thin air, keep a notepad near your computer (or a page in Backpack, or a Word doc, etc.).
Whenever you come across a task or project that you realize you’d want or need someone else to handle, jot it down. Got an idea but not sure you’ve got the tech chops to make it happen? Add it to the list. Heard about a newsletter service you’d like to use but don’t want to learn it yourself? On the list it goes!
Give yourself a few weeks of doing this (or even a few months, depending on where you are in the needing-a-VA timeline) and then take a look at your list. What’s on it? Lots of Wordpress tweaks? You’ll want a VA who’s got expertise in Wordpress. A slew of customer service issues? Look for a VA that specializes in customer care. Mostly quick research and “look things up” tasks? You might do well with overseas VA firms that specialize in 15-minute-and-under tasks.
Paying attention to your list will help guide you to a VA that meets your needs, rather than one that has a lot of great qualifications and a great list of references, but doesn’t really line up with what you want.
2. Know why you want a VA.
Do you want a VA because you need assistance, or because you’ve been told that you should need assistance?
Do you want a VA because you could put your time and energy into high-impact activities if you weren’t trying to keep up with the administrative details, or because you’ve heard that you should outsource those details?
The unfortunate side effect of all of those “how to get more done” courses for small businesses is this pervasive notion that your small business isn’t complete or cannot be successful unless and until you get a VA and start outsourcing.
That isn’t true.
Don’t hire a VA because you “should.” Hire one because you want to, and because doing so fits with what feels right for your business. Don’t look for tasks to outsource because you’ve been told that certain tasks aren’t worth your time. Outsource because you’ve got certain projects or goals you want to put your energy toward and you want help taking care of the other tasks that absorb that energy.
The bottom line is that there isn’t a one-size-fits-all rule about small businesses “needing” VAs. Some reap huge benefits from a VA. Some sail along quite smoothly without ever outsourcing any of their administrative tasks.
If you’re looking for a VA because you’re feeling pressure to do so from the “shoulds” you’ve heard, go back to Step #1, and focus on that list. You may find that you don’t have one, or that you’re putting items on it only because you feel like you should. If that’s the case, it’s probably not the right time for you to hire a VA. (And that’s completely okay!) Hire a VA only when it’s right for you to do so–not because someone else has been “should-ing” all over your business.
3. Be aware of your budget, but don’t “bargain shop.”
Once you know what you want and you know that you’re looking for a VA because you need one (not because you “should”), it’s time to talk dollars and cents.
The range of VA prices is broad. You can find VA help for anywhere from $15 an hour on the lower end through $70 and $80 an hour for a highly-trained, “executive assistant” VA.
One mistake people often make is to shop for VAs like they shop for groceries: they assume that the quality is roughly the same, so the best price is probably the way to go. They want a bargain. They want an economy-size box of help at super-sale prices!
But VAs aren’t mass-manufactured food items. The fact that a VA is cheap isn’t necessarily the sign of a good deal and good value.
VAs who bargain-price their services often have a lower skill set and will require a great deal more of your time training him or her. If you want to save money in exchange for more upfront time outlay, that might work well. If you want to be able to hand things off and keep moving full steam ahead, it probably won’t.
If you want built-in expertise that requires little training or oversight from you, be prepared to pay for that. Keep in mind that what takes a $60-per-hour VA 30 minutes might take a $20-per-hour 2 hours, and what seemed like a bargain at first glance, might not be in practice.
Not all high-priced VAs are worth their high per-hour charge, just like not all lower-priced VAs are under-skilled. It’s a good way to get an at-a-glance gauge of what you might be getting (because, with VAs, you do usually get what you pay for), but let it be a piece of the overall picture, rather than the determining factor.
4. Talk to people who work with VAs–and to the VAs themselves.
There’s a limit to how much you can find out about a VA by looking at her website, her listing of services, and her prices. To get the scoop on what it’s like to work with a VA (and what it’s like working with specific VAs), you’ll need to ask.
Don’t be afraid to ask for peoples’ suggestions about VAs, especially if they’ve personally worked with VAs. Ask them for recommendations, and ask them about their experiences with the assistants they’ve hired. But most importantly, talk to the VAs!
If you find a VA that seems like she might be a good fit, email her. See if you can schedule a phone appointment with her. Ask her whatever questions you’ve got, and be open about your concerns too. If she doesn’t answer your questions or address your concerns in a way that feels sufficient or comfortable for you, move on to the next VA. There’s a lot of fish in the VA sea, and you don’t have to settle for the first one you find if it’s not a good fit.
Likewise, you don’t have to hire the one that your friend loves, or that your Twitter buddy adores. Getting their recommendations is a great starting point, but what works for them might not work for you, and that’s fine.
Which brings us to point 5…
5. Never underestimate the power of the “Click.”
If you’re going to work with someone on an ongoing basis, you’re going to want a “click.” You want someone whose work and communication styles fit with yours, so that you aren’t constantly struggling to “get” what she’s saying while she’s struggling to “get” what you’re wanting.
Look for a VA whose personality is a good fit with yours, and with your business. This is another reason talking to the VA before hiring her is so important: you want to get a feel for the person you’re working with, not just a list of her skills and certifications.
Your VA might not wind up being your best friend and the namesake of your future children. But she also doesn’t have to be a source of frustration for you or the reason you keep feeling like you’re doing something wrong. Remember that you aren’t a business entity looking to work with a set of administrative skills. You are a person looking to work with another person. The human elements of chemistry, personality and “click” matter!
How do these recommendations land for you? Thoughts? Questions?