Hiring your first inspired helper
I’m about to do something huge in my business: I’m on the very brink of selecting a person to do work that I might normally figure out how to do myself.
Up ’til now, I’ve worked with a star-studded web designer and a wacky, biz-savvy CPA, but everything else in my business has been done by me and only me. That’s just how things work when you’re a start up.
Happily, things are growing and I’m starting to learn how to prioritize my time and talents. Can I learn to do everything myself? Sure. So can you. But is it advantageous in the long run? It becomes less so over time. So I’m starting to focus on what I naturally do best and planning to delegate what others can do better.
Here’s what I’m not doing
- I’m not using my credit card to hire support – because debt almost never helps a small business owner (just read the stats).
- I’m not hoping. Just hoping won’t help save me time or turn that time into profit.
What I am doing is planning. I have been for a while.
Save up your money
If you are going to bring someone into your business, save up some money to pay for his/her services. This slows down the process a little – but it’s actually a good thing. This time allows you to be thinking about what you’d like that person to do.
While you’re saving up the cash. You can notice and even write down systems that you’re currently using in your business. In addition, this planning will help you come into the conversation informed and purposeful instead of skidding in sideways, pleading for rescue.
Hire for ROI
This is a tough statement coming from a compassionate, loving person. Consider it tough love. If your little business is just getting off the ground, think sense. While it might be nice to have someone answer your emails for you or send twitter marketing messages for you, will you really be able to turn that into additional income? Really?
Speaking for myself, a cluttered creative, that hour of found time will be spent doing nonsense. You know it and I know it. I will chat on the phone a little longer, cut out of work early, and check out photos of my high school friends on Facebook. In other words, unless you’re extremely disciplined (I’m not), that time will disappear and the money you’ve paid someone else will go down the drain.
When I suggest hiring for ROI (return on investment), what I mean is: select a helper for your business that will actually generate income. Especially when you’re a one-person show. While I’m not yet sharing about the project at Inspired Home Office, it will help bring in additional revenue in a way that’s helpful and fun. I know how much it will cost and I have a fairly good sense of how long it will take to earn that money back.
Planning is key.
Hire on a project basis
I use the term “hire” loosely, of course. I’m specifically referring to the act of choosing an independent contractor to assist your business. In the best case scenario, you want an opportunity to get to know your chosen person over a period of time. It’s a little bit like dating.
Is this someone whose work represents your company well? Do your work styles fit? Is your communication together clear and productive? Like dating, it takes time to work these things out and get comfortable.
Sometimes it’s tempting to choose someone who will ride in on their white horse and rescue you. But then you discover that he/she snores or has annoying parents after you’ve committed to forever. It’s awkward – and hard for your business.
Start small. See if you like working together before buying rings and living happily ever after.
